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Who cares more about the environment, those with an intrinsic, an extrinsic, a quest, or an atheistic religious orientation? : investigating the effect of religious ad appeals on a...

Arli, Denni; Van Esch, Patrick; Cui, Yuanyuan - In: Journal of business ethics : JBE 185 (2023) 2, pp. 427-448

Persistent link: https://www.econbiz.de/10014287580

How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising

Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: Journal of business ethics : JBE 193 (2024) 1, pp. 63-88

Persistent link: https://www.econbiz.de/10014637572

Does ethics need religion? : evaluating the importance of religiosity in consumer ethics

Arli, Denni - In: Marketing intelligence & planning 35 (2017) 2, pp. 205-221

Persistent link: https://www.econbiz.de/10011700802

Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty

Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: European journal of marketing 56 (2022) 5, pp. 1398-1433

Persistent link: https://www.econbiz.de/10013350967

Does ethics need religion? Evaluating the importance of religiosity in consumer ethics

Arli, Denni - In: Marketing Intelligence & Planning 35 (2017) 2, pp. 205-221

Purpose The purpose of this paper is to investigate the importance of religiosity in consumer ethics. This objective will be achieved by investigating the impact of intrinsic and extrinsic religiosity on consumer ethics, and segmenting consumers’ religiosity and explore differences between...

Persistent link: https://www.econbiz.de/10014947264