Deshpande, Vinayak; Schwarz, Leroy B.; Raju, Vivek - Krannert School of Management, Purdue University - 2010
“Wrong-product” delivery - the delivery of a product different from that desired - is a significant, but as yet unexplored problem in supply-chain management research. There are basically two reasons for wrong-product delivery: either the wrong product is mistakenly ordered or the right...
