As emotional consumer-brand relationships have a high impact on consumer behavior, brand managers tend to create … marketing literature, the causalities of brand passion are rudimentarily analyzed in empirical research. The aim of this study … is investigating the antecedents (affective brand experience, brand prestige, brand identification and, brand trust) and …

personality traits of retailer on trust and attitude toward the private brand, as well as on one major consequence of these three …). The results indicate that private brand trust has a significant influence on the retailer personality traits … “conscientiousness” and “sophistication. trust and attitude toward the private brand have a significant influence loyalty to the retailer …