Fullerton, Leanne; McGettigan, Kathleen; Stephens, Simon - In: International Journal of Culture, Tourism and … 4 (2010) 2, pp. 108-117
Purpose – This paper aims to examine the integration of management and marketing practices at heritage sites in Ireland. Design/methodology/approach – The research process involved: phase one, a survey of 224 heritage attractions in Ireland and phase two, semi‐structured interviews with...