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Conceptualization of CSR among Muslim consumers in Dubai : evolving from philanthropy to ethical and economic orientations
Goby, Valerie Priscilla; Nickerson, Catherine - In: Journal of business ethics : JOBE 136 (2016) 1, pp. 167-179
Persistent link: https://www.econbiz.de/10011504878
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From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine; Goby, Valerie Priscilla - In: Journal of Islamic marketing : JIMA 7 (2016) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
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Religious affiliation and religiosity : do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
Nickerson, Catherine; Georgiadou, Effrosyni; … - In: Journal of Islamic marketing 14 (2023) 4, pp. 1128-1145
Persistent link: https://www.econbiz.de/10014313865