The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing …

The market for Islam-compliant products is getting more and more important, due to the high impact of religious …, with a global worth of $1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in …, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially …