Mohd Dali, Nuradli Ridzwan Shah; Yousafzai, Shumaila; … - In: Journal of Islamic Marketing 6 (2015) 1, pp. 72-94
Purpose – The main aim of this paper is to identify whether certain consumers behave irrationally when it comes to select banking products. This paper builds on one of the most significant banking products that is the credit card. Design/methodology/approach – This is an exploratory research...