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~subject:"Islamic marketing"
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Islamic marketing
United Arab Emirates
7
Vereinigte Arabische Emirate
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
3
Arabische Golf-Staaten
3
Gulf countries
3
Islam
3
Personality psychology
3
Persönlichkeitspsychologie
3
Religion
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Werbung
3
Advertising effects
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Arabian Gulf
2
Brand image
2
Business ethics
2
CSR
2
Charity
2
Communication
2
Corporate culture
2
Cultural identity
2
Culture
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Dubai
2
Emerging economies
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Führungskräfte
2
Führungsstil
2
Internal communication
2
Interne Kommunikation
2
Islamic
2
Islamisch
2
Kommunikation
2
Kulturelle Identität
2
Leadership style
2
Managers
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Markenimage
2
Marketing management
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Marketingmanagement
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Nickerson, Catherine
2
Georgiadou, Effrosyni
1
Goby, Valerie Priscilla
1
Nandialath, Anup Menon
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Journal of Islamic marketing
1
Journal of Islamic marketing : JIMA
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ECONIS (ZBW)
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From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine
;
Goby, Valerie Priscilla
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
Saved in:
2
Religious affiliation and religiosity : do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
Nickerson, Catherine
;
Georgiadou, Effrosyni
; …
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014313865
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