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Religious symbolism in Islamic...
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Islamisch
Consumer behaviour
21
Konsumentenverhalten
17
Islam
10
Pakistan
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Brand management
9
Markenführung
9
Marketing management
8
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Religion
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Emerging economies
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Kundenzufriedenheit
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Malaysia
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Relationship marketing
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Schwellenländer
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E-commerce
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Electronic Commerce
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Islamic finance
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Islamisches Finanzsystem
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Asien
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Butt, Muhammad Mohsin
2
Wilkins, Stephen
2
Al-Hajla, Ali Homaid
1
Bang, Nguyen
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Ezlika Ghazali
1
Haq, Junaid Ul
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Jayawardhena, Chanaka
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Melewar, T. C.
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Mutum, Dilip S.
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International marketing review
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ECONIS (ZBW)
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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
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2
Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Shams, Farshid
; …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 210-226
Persistent link: https://www.econbiz.de/10012202454
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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