Scent and Paris -- How do I look? -- Cleanliness and civilization -- Beauty amid war and Depression -- The television age -- Global ambitions meet local markets -- The uncertain identity of beauty -- Challenges from new quarters -- Globalization and tribalization

"One Political Economy, One Competitive Strategy? begins with an assessment of how many pharmaceutical firms in Germany, Italy, and the UK pursue strategies facilitated by national institutions governing the financial markets, antitrust activities, and the labour market. Quantitative analyses...