Troiano, Stefania; Rizzi, Laura; Marangon, Francesco - In: Wine Economics and Policy 12 (2023) 2, pp. 69-84
Although the role of wine cooperatives in supporting sustainability has been deeply analysed on the supply side, the study of consumers' perception and behaviour when choosing these wines is still scarce. This paper analyses the attitudes, preferences and the willingness to pay (WTP) of European...