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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick -- 1. Kapitel -- 1 Lokale Punktlandung durch globale Planung Integrierte Direktmarketing-Kampagne der DHL Global Mail für 14 Länder -- 2 Ausgetretene Wege mit Erfolg verlassen Inteligo erschließt neue Adresspotenziale in...
Persistent link: https://www.econbiz.de/10014018991
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Management perception and marketing strategy in export performance : a comparative analysis in Italian and Spanish textile-clothing sector (part 2)
Eusebio, Rossano; Llonch Andreu, Joan; Pilar López … - In: Journal of fashion marketing and management 11 (2007) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10003428972
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Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
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Le forme di internazionalizzazione delle imprese
Rispoli, Maurizio - 1994 - 1. ed
Persistent link: https://www.econbiz.de/10000943240
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When digitalization meets omnichannel in international markets : a case study from the agri-food industry
Ciasullo, Maria Vincenza; Montera, Raffaella; Mercuri, … - In: Administrative Sciences : open access journal 12 (2022) 2, pp. 1-14
Digitalization is prompting small and medium-sized enterprises to structural and strategic transformations, also providing new opportunities to expand and succeed in foreign markets. However, relatively few studies have investigated emergent digital technologies in international business...
Persistent link: https://www.econbiz.de/10013286357
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Exploring determinants of internationalisation : the case of late starters
Köhr, Christopher Karl; Malorgio, Giulio; Aragrande, … - In: International journal of wine business research : IJWBR 29 (2017) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10011750865
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Breaking down the barriers to firm growth in Europe : the fourth EFIGE policy report
Rubini, Loris; Desmet, Klaus; Piguillem, Facundo; … - 2012
Persistent link: https://www.econbiz.de/10010223180
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Strategies to innovate in SMEs : analyzing the key factors of internationalization and interaction in Basque and Sicilian firms : 53th European Regional Science Association (ERSA)...
Cermelli, Massimo; Asso, Pier Francesco; Pipitone, Vito - 2013
The increasing openness of economies and the phenomenon of globalization has led to know-how and innovation becoming …
Persistent link: https://www.econbiz.de/10011547134