"This book brings together high quality academic and applied research on why and how art and creativity may integrate into business practices, influence innovation patterns, new entrepreneurial dynamics and mindsets and value creation capacity of private and public organizations. Including...

"[This book] is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational...