Practitioners of outdoor sports, such as rock-climbers, are likely to exhibit preference heterogeneity that depends on the keenness' with which such sports are practiced. Such an intuition is born out in at least one study using latent class discrete choice modelling (Provencher et al. 2002)....

Practitioners of outdoor sports, such as rock-climbers, are likely to exhibit preference heterogeneity that depends on the 'keenness' with which such sports are practiced. Such an intuition is born out in at least one study using latent class discrete choice modelling (Provencher et al. 2002)....

European Commission has recently published the rules on the use of the quality term "mountain product". The new regulation aims to promote the sustainable development of mountain areas and to facilitate the identification of mountain products by consumers. Despite the importance of viticulture...