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Persistent link: https://www.econbiz.de/10003824526

Communication planning : current situation analysis and future developments in different markets

Vignali, Claudio; Rasicci, Claudia - In: International journal of business and globalisation : IJBG 2 (2008) 3, pp. 310-329

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Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison

Diehl, Sandra; Mueller, Barbara; Okazaki, Shintaro - In: Current insights and future trends : [extended versions …, (pp. 291-302). 2012

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Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and advertising agency-client relationships

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Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times

Rizomyliotis, Ioannis - 2017

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased...