Bregoli, Ilenia; Hingley, Martin; Del Chiappa, Giacomo; … - In: Qualitative Market Research: An International Journal 19 (2016) 2, pp. 204-224
Purpose The aim of this article is to analyse how wine and tourism operators understand the concept of a wine route, to determine the impact that definition can have on the extent to which stakeholders working within distinct, but related sectors (namely wine production, tourism, food and...