In spite of several cases study existing that assess the profitability of farms participating in direct sales activities (Brown, 2002; Brown and Miller (2008), no analysis has verified whether the notion that farmers participating in short supply chains are profitable holds to the empirical test....

This paper analyses factors affecting the likelihood of farmers to participate in short supply chains to market their products. While in literature participation in farmers markets is often emphasised as a re-action to mainstream production strategies, mainly imposed by large retailer,...