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Purpose – This paper aims to argue that corporate communication reaches its full potential in building corporate reputation, when it moves beyond the influencing of public opinion's perceptions, towards the shaping of organizational reality by engaging stakeholders as the main reputation...
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Purpose – The purpose of this investigation is to explore Alitalia and the Italian Government's crisis response strategies (CRSs) implemented in three specific periods of 2008 to understand Alitalia and the Italian Government's approach in communicating with media stakeholders as well as to...
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