For analyzing item response data, item response theory (IRT) models treat the discrete responses to the items as driven by underlying continuous latent traits, and consider the form of conditional probability of the response to each item given the latent traits. In a similar fashion, log-linear...

In measuring latent variables, marketing research currently defines measurement as the assignment of numerals to objects. On this basis, marketing researchers utilize a multitude of avenues to measurement. However, the scientific concept of measurement requires the discovery of a specific...

Purpose The purpose of this paper is to evaluate the effect of design awareness on consumers’ purchase intention. Design/methodology/approach The experiment consisted of showing a new beer package design to 185 participants who evaluated it using a self‐administered questionnaire. Findings...

Purpose This paper aims to validate the Korean version of the decent work scale and examine the relationship between decent work and work engagement. Design/methodology/approach After completing translation and back translation, the authors surveyed 266 Korean employees from various...