the stage -- The origins of modern-day advertising -- Advertising in practice: the nuts and bolts of the industry -- The … functions of advertising -- The effects of advertising: a psychological perspective -- Consumer responses -- Can advertising … create desires and boost materialism? -- Assessing advertising effects on consumer responses -- Source and message variables …

This article comprehensively examines the impact of recent smoking control policies in Japan, increases in cigarette … taxes and the enforcement of the Health Promotion Law, on individual smoking choice by using multi-year and nationwide … simple binary choice model based on a random utility model to examine the effects of smoking control policies on individual …