Narrow search
Showing 1 - 10 of 10,645
Cover Image
Fake market : opening measures will not pass muster
Teramura, Soji - In: Economic eye : a quarterly digest of views from Japan 3 (1982) 2, pp. 19-22
Persistent link: https://www.econbiz.de/10002914422
Cover Image
Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market
Comeau, Allison; Mittelhammer, Ron C.; Wahl, Thomas I. - 1996
Persistent link: https://www.econbiz.de/10000953584
Cover Image
Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin; Riet, Jonathan van 't; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
Cover Image
Advertising worldwide : advertising conditions in selected countries
Kloss, Ingomar (ed.); Abé, Makoto (contributor) - 2001
Persistent link: https://www.econbiz.de/10001520253
Cover Image
Patterns of price endings used in US and Japanese price advertising
Schindler, Robert M. - In: International marketing review 26 (2009) 1, pp. 17-29
Persistent link: https://www.econbiz.de/10009522658
Cover Image
A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Cover Image
The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
Cover Image
Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813
Cover Image
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond; Okazaki, Shintaro - 2008
Persistent link: https://www.econbiz.de/10003656203