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Advertising in the aging society : understanding representations, practitioners, and consumers in Japan
Prieler, Michael; Kohlbacher, Florian - 2016
Persistent link: https://www.econbiz.de/10011419620
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Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products
Chéron, Emmanuel J.; Pau, Rodi C. - In: Journal of international consumer marketing 21 (2009) 4, pp. 285-297
Persistent link: https://www.econbiz.de/10003902797
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Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D.; Parker, R. Stephen; Hermans, Charles M. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 541-552
Persistent link: https://www.econbiz.de/10003904780
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The business of aging : ten successful strategies for a diverse market
Murata, Hiroyuki - In: The silver market phenomenon : marketing and innovation …, (pp. 279-294). 2011
Persistent link: https://www.econbiz.de/10008746319
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The business of aging : ten successful strategies for a diverse market
Murata, Hiroyuki - In: The silver market phenomenon : business opportunities …, (pp. 309-324). 2008
Persistent link: https://www.econbiz.de/10003749505
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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market
Comeau, Allison; Mittelhammer, Ron C.; Wahl, Thomas I. - 1996
Persistent link: https://www.econbiz.de/10000953584
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Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin; Riet, Jonathan van 't; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 256-269
Persistent link: https://www.econbiz.de/10011859316