Sajid Khan, M.; Naumann, Earl; Bateman, Rob; Haverila, Matti - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 3, pp. 376-396
Purpose – The purpose of this paper is to provide a cross‐cultural comparison of customer satisfaction research in the USA and Japan. Design/methodology/approach – The Multinational Corporation (MNC) in this study applies a standardized research approach worldwide to measure satisfaction...
