Toyota remains the best-selling car manufacturer in Indonesia. Toyota's sales in the first four months of 2016 reached 111,363 units with a 38 percent market share. The purposes of this study is to know whether Brand Image mediates the influence of Experiential Marketing and of differentiation...

Cultural consumption is the study of the motivation for the consumption of, and experiences related to factors such as lifestyle, soft skills, landscapes, traditions, professions, history and nature etc . Innovative approaches in experiential marketing such as customization, service...