Narrow search
Showing 1 - 10 of 9,974
Cover Image
Pioneer brand advantage in Japan and the United States
Alpert, Frank (contributor) - 1996
Persistent link: https://www.econbiz.de/10000939494
Cover Image
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu - In: Journal of global marketing 35 (2022) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Cover Image
Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
Cover Image
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Cover Image
The effects of fishery harbor-based brands on the brand equity of shore fish : an empirical study of branded mackerel in Japan
Ishida, Takashi; Fukushige, Mototsugu - In: Food policy : economics planning and politics of food … 35 (2010) 5, pp. 488-495
Persistent link: https://www.econbiz.de/10008857214
Cover Image
Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin; Richard, Marie-Odile - In: Journal of business research : JBR 67 (2014) 3, pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
Cover Image
Consideration of the technological brands and price premium strategies for SPM in Japan
Mitsuyama, Hiro; Iijima, Maskai; Uchimoto, Yukio - In: International journal of business performance management 14 (2013) 4, pp. 356-367
Persistent link: https://www.econbiz.de/10009789960
Cover Image
Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita; Sharma, Narendra K. - In: Journal of Indian business research 5 (2013) 3, pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
Cover Image
Häagen-Dazs in Japan : leading brand renewal
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 43 (2015) 5, pp. 4045
Persistent link: https://www.econbiz.de/10011506895
Cover Image
Japan has developed luxury brands
Nagasawa, Shin'ya - In: Marketing review St. Gallen : Marketingfachzeitschrift … 33 (2016) 5, pp. 58-67
Persistent link: https://www.econbiz.de/10011560341