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ICT is expected to play an important role for innovations in Japanese SMEs. In this paper, how ICT use promotes innovation is clarified. In addition, what kind of business strategy SMEs should follow is attempted to achieve innovation by focusing on the behavior of the top management as well as...
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One of the common features of innovative SMEs identified from our previous surveys and in-depth interviews is innovation capability accumulated inside the firm, which enables them to create new products which meet customer needs and to cooperate with the other firms. The factors that SMEs...
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It is necessary to grasp and utilize consumer's needs for firms to improve existing products and developing new products. Especially, collaboration with consumers for product innovation is indispensable. On the other hand, social media has been spreading all over the world. Network communities...
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