This study provides an alternative approach that takes account of the unobserved effects of each seller under a sample selection framework. Empirical findings, after converting the Yahoo! Japan Auctions dataset into unbalanced panel data, show that seller reputation remains an important factor...

This study provides evidence of consumers’ different attitudes toward asymmetric information in different Internet auction markets, using data of the iPod nano MP3 player from Yahoo! Japan Auctions and Yahoo! Kimo. The estimation results indicate that while non-positive reputation has a...