Ferreira Vasconcelos, Anselmo - In: European Journal of Marketing 42 (2008) 11/12, pp. 1246-1264
Purpose – Based on the reasoning that work means more than just material rewards, the purpose of this paper is to propose the broadening of internal marketing concept (IMC) role through incorporation of happiness in the workplace (HWP) construct. Design/methodology/approach – A conceptual...