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Internal marketing (IM) has become essential in service industries since employees are considered critical to excel in customer service due to fierce competition. Previous studies have examined and proved the role of IM in retaining happy and loyal customers in a variety of industries. However,...
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There has been a growing focus on workplace bullying, especially in emerging countries. This study examines the impact of workplace bullying on young employees’ outcomes in Vietnamese firms. Based on the conservation of resources theory, a sequential mediation model of five constructs...
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Square-Structural Equation Modeling (PLS-SEM) analysis on a sample of 796 retail employees in Vietnam, this study contributed … Vietnam's dynamic retail industry. …
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