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When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia; Hamby, Anne M.; Russell, Dale W. - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
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When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia; Hamby, Anne M.; Grube, Joel W.; … - In: Journal of public policy & marketing 38 (2019) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10012534246
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How does ambivalence affect young consumers' response to risky products?
Hamby, Anne; Russell, Cristel Antonia - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 841-863
Persistent link: https://www.econbiz.de/10013389446
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Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria; Russell, Cristel Antonia - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 46-62
Persistent link: https://www.econbiz.de/10010344090