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Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony - In: Journal of marketing communications 13 (2007) 2, pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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Consumer social orientation-based personality and social media use : an exploration among young US consumers
Bailey, Ainsworth Anthony; Ben Mimoun, Mohammed Slim - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10011581498