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Disruptive technology and AI in the banking industry of an emerging market
Omoge, Akinyemi Paul; Gala, Prachi; Horky, Alisha Blakeney - In: International journal of bank marketing 40 (2022) 6, pp. 1217-1247
Persistent link: https://www.econbiz.de/10013397785
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The paradox of technology : negativity bias in consumer adoption of innovative technologies
Frank, Darius-Aurel; Chrysochou, Polymeros; Mitkidis, … - In: Psychology & marketing 40 (2023) 3, pp. 554-566
Persistent link: https://www.econbiz.de/10014290762
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Consumer acceptance of the use of artificial intelligence in online shopping : evidence from Hungary
Nagy, Szabolcs; Hajdú, Noémi - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 155-173
process of how consumers adopt and use AI-powered webshops. Using the technology acceptance model (TAM) as a theoretical … based on TAM, was developed and tested. The widely used TAM was found to be a suitable theoretical model for investigating …
Persistent link: https://www.econbiz.de/10012821263
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Consumer engagement with AI-powered voice assistants : a behavioral reasoning perspective
Acikgoz, Fulya; Perez-Vega, Rodrigo; Okumus, Fevzi; … - In: Psychology & marketing 40 (2023) 11, pp. 2226-2243
Persistent link: https://www.econbiz.de/10014432395
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Customer acceptability towards AI-enabled digital banking : a PLS-SEM approach
Bharti, Swaraj S.; Prasad, Kanika; Sudha, Shwati; … - In: Journal of financial services marketing 28 (2023) 4, pp. 779-793
Persistent link: https://www.econbiz.de/10014479175
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Impact of perceived value on intention to use voice assistants : the moderating effects of personal innovativeness and experience
Molinillo, Sebastian; Rejón-Guardia, Francisco; … - In: Psychology & marketing 40 (2023) 11, pp. 2272-2290
Persistent link: https://www.econbiz.de/10014432398
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Technology acceptance model and customer engagement : mediating role of customer satisfaction
Kumar, Raghavendra Prasanna; Banerjee, Arindam; … - In: Journal of financial services marketing 29 (2024) 3, pp. 1062-1076
Persistent link: https://www.econbiz.de/10015061470
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Factors affecting user trust and intention in adopting chatbots : the moderating role of technology anxiety in insurtech
Dekkal, Massilva; Arcand, Manon; Tep, Sandrine Prom; … - In: Journal of financial services marketing 29 (2024) 3, pp. 699-728
Persistent link: https://www.econbiz.de/10015061255
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Understanding e-satisfaction, continuance intention, and e-loyalty toward mobile payment application during COVID-19 : an investigation using the electronic technology continuance...
Al Amin, Md; Muzareba, Abureza M.; Chowdhury, Imtiaz Uddin - In: Journal of financial services marketing 29 (2024) 2, pp. 318-340
Persistent link: https://www.econbiz.de/10015060722
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Understanding intention to adopt telematics-based automobile insurance in an emerging economy : a mixed-method approach
Chauhan, Vikas; Joshi, Rohit; Choudhary, Vipin - In: Journal of financial services marketing 29 (2024) 3, pp. 1017-1036
Persistent link: https://www.econbiz.de/10015061456