Nimfa, Danjuma Tali; Md Uzir Hossain Uzir; Livinus … - In: The international journal of business science & applied … 16 (2021) 3, pp. 39-62
Supported by the dynamic capabilities theory of the firm, this study considered innovation competitive advantage … to investigate the impact of two components of innovation competitive advantage, that is, customer preference and … technology adoption on the relationship between innovation competitive advantage and product quality. Survey data was collected …