country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …

The adoption of a market orientation (MO) model for effective management of small and medium enterprises (SMEs) in … existing entrepreneurial marketing model that has not significantly contributed to the survival of SMEs in Nigeria. The … results, the study recommends that integrative Entrepreneurial Marketing (EM) should be adopted by both the owners and …