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~subject:"KMU"
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KMU
Innovationsmanagement
27
Innovation
21
Innovation management
21
Produktentwicklung
21
New product development
16
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Großbritannien
5
Relationship marketing
5
United Kingdom
5
Packaging
4
Public sector
4
Strategic management
4
Strategisches Management
4
Öffentlicher Sektor
4
Brand management
3
E-commerce
3
Electronic Commerce
3
Entrepreneurship
3
Ernährungsindustrie
3
Food industry
3
Internet shopping
3
Markenführung
3
Market research
3
Product innovation
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
SME
3
Saudi Arabia
3
Technischer Fortschritt
3
Turkey
3
Türkei
3
Verpackung
3
new product development
3
Absorptive capacity
2
Accounting
2
Brand loyalty
2
Business process management
2
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Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
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English
3
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Trott, Paul
2
Halliday, Sue Vaux
1
Maddocks, Tom
1
Ortt, Roland
1
Rezaei, Jafar
1
Wheeler, Colin
1
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Entrepreneurship marketing : principles and practice of SME marketing
1
International journal of production research
1
Strategic change : SC ; briefings in entrepreneurial finance
1
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ECONIS (ZBW)
3
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1
Relationship marketing and networks in entrepreneurship
Halliday, Sue Vaux
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 230-253)
.
2011
Persistent link: https://www.econbiz.de/10008822524
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2
Core competencies for diversifying : case study of a small business
Trott, Paul
;
Maddocks, Tom
;
Wheeler, Colin
- In:
Strategic change : SC ; briefings in entrepreneurial finance
18
(
2009
)
1/2
,
pp. 27-43
Persistent link: https://www.econbiz.de/10003833304
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3
How SMEs can benefit from supply chain partnerships
Rezaei, Jafar
;
Ortt, Roland
;
Trott, Paul
- In:
International journal of production research
53
(
2015
)
5
,
pp. 1527-1543
Persistent link: https://www.econbiz.de/10010500802
Saved in:
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