//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"KMU"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategische Optionen im Marke...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
KMU
Strategisches Management
40,388
Strategic management
33,074
Marketing
31,464
Theorie
6,529
Theory
6,465
Deutschland
4,930
Marketingmanagement
4,379
Germany
4,260
Marketing management
4,140
Unternehmenserfolg
3,731
Firm performance
3,525
USA
3,418
Management
3,218
United States
3,137
Organizational change
2,891
Organisatorischer Wandel
2,879
Innovation
2,673
Innovationsmanagement
2,639
Multinationales Unternehmen
2,627
marketing
2,602
SME
2,421
Transnational corporation
2,408
Innovation management
2,380
Unternehmen
2,230
Strategische Planung
2,121
Consumer behaviour
2,025
Wettbewerbsstrategie
1,949
Konsumentenverhalten
1,897
Competitive strategy
1,805
Erfolgsfaktor
1,778
Personalmanagement
1,739
Human Resource Management
1,710
Unternehmensplanung
1,687
Corporate Social Responsibility
1,651
Corporate social responsibility
1,604
Welt
1,541
World
1,522
Success factor
1,511
Entrepreneurship
1,470
more ...
less ...
Online availability
All
Undetermined
710
Free
337
Type of publication
All
Article
1,595
Book / Working Paper
814
Journal
12
Type of publication (narrower categories)
All
Article in journal
1,190
Aufsatz in Zeitschrift
1,190
Aufsatz im Buch
391
Book section
391
Hochschulschrift
160
Thesis
125
Collection of articles of several authors
96
Sammelwerk
96
Graue Literatur
90
Non-commercial literature
90
Case study
83
Fallstudie
83
Aufsatzsammlung
78
Ratgeber
46
Guidebook
43
Bibliografie enthalten
41
Bibliography included
41
Arbeitspapier
29
Working Paper
29
Konferenzschrift
23
Lehrbuch
18
Textbook
16
Conference proceedings
13
Handbook
12
Handbuch
12
Amtsdruckschrift
9
Conference paper
9
Government document
9
Konferenzbeitrag
9
Fallstudiensammlung
6
Bibliografie
5
Forschungsbericht
5
Festschrift
4
Reprint
4
Collection of articles written by one author
3
Research Report
3
Sammlung
3
Market information
2
Marktinformation
2
Abkürzungsverzeichnis
1
more ...
less ...
Language
All
English
1,833
German
560
Italian
8
Polish
7
French
6
Russian
3
Croatian
2
Turkish
2
Bulgarian
1
Finnish
1
Slovak
1
Spanish
1
Serbian
1
Swedish
1
Ukrainian
1
more ...
less ...
Author
All
Kraus, Sascha
22
Mazzarol, Tim
12
Carson, David
11
Reboud, Sophie
11
Bilgin, Mehmet Huseyin
9
Danis, Hakan
9
Francioni, Barbara
9
Fueglistaller, Urs
8
Musso, Fabio
8
Raymond, Louis
8
Becker, Wolfgang
7
Etemad, Hamid
7
Franco, Mário
7
Ghobadian, Abby
7
Gilmore, Audrey
7
Harms, Rainer
7
Kohtamäki, Marko
7
O'Regan, Nicholas
7
Zahoor, Nadia
7
Jones, Rosalind
6
Rößl, Dietmar
6
Siegfried, Patrick
6
Simon, Hermann
6
Agyapong, Ahmed
5
Baporikar, Neeta
5
Büchler, Jan-Philipp
5
Dimitratos, Pavlos
5
Gbadamosi, Ayantunji
5
Hills, Gerald E.
5
Hultman, Claes M.
5
Kay, Rosemarie
5
Keuper, Frank
5
Meyer, Jörn-Axel
5
Noor Hazlina Ahmad
5
Rabbe, Stephanie
5
Saarenketo, Sami
5
Ulrich, Patrick
5
Varamäki, Elina
5
Verreynne, Martie-Louise
5
Adomako, Samuel
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
14
Edward Elgar Publishing
5
Information Resources Management Association
4
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Eurasia Business and Economics Society
2
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fraunhofer-Institut für System- und Innovationsforschung
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GABAL-Verlag GmbH
2
Institut für Marketing und Trendanalysen <Gutau>
2
Josef Eul Verlag GmbH
2
Linde Verlag
2
Small Business Institute <Fresno, Calif.>
2
Springer-Verlag GmbH
2
Thüringen / Landesregierung
2
World Bank Group
2
Asia Research Centre <Sankt Gallen>
1
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Campus Verlag
1
Centre of Applied Research in Management and Economics Conference <2022, Leiria>
1
De Gruyter Oldenbourg
1
Deloitte-Mittelstandsinstitut <Bamberg>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Deutschland / Bundesministerium für Wirtschaft und Energie
1
Dr. Rainer Hampp <Firma>
1
Droege & Comp. <Düsseldorf>
1
Eidgenössische Technische Hochschule Zürich
1
Enterprise Research Centre
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
Eurasia Business and Economics Society / Conference <15., 2015, Lissabon>
1
Eurasia Business and Economics Society / Conference <24., 2018, Bangkok>
1
Eurasia Business and Economics Society / Conference <26., 2018, Prag>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
34
SpringerLink / Bücher
34
Journal of small business strategy
22
International journal of entrepreneurship and small business
21
Planung in kleinen und mittleren Unternehmen
21
International small business journal : researching entrepreneurship
18
Journal of small business and enterprise development
16
Small business economics : an entrepreneurship journal
14
Springer eBook Collection
14
Business strategy and the environment
13
Europäische Hochschulschriften / 5
13
Journal of research in marketing and entrepreneurship : JRME
13
Cogent business & management
12
Handbook of research on strategic management in small and medium enterprises
12
Management decision : MD
12
International entrepreneurship and management journal
11
Strategien von kleinen und mittleren Unternehmen
11
International business review : the official journal of the European International Business Academy
10
International journal of entrepreneurship and innovation management
10
Journal of open innovation : technology, market, and complexity
10
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
10
Technological forecasting & social change : an international journal
10
Technology analysis & strategic management
10
Entrepreneurship marketing : principles and practice of SME marketing
9
International journal of management & enterprise development : IJMED
9
Journal of research in marketing and entrepreneurship
9
Journal of strategic marketing
9
Premier reference source
9
Administrative Sciences : open access journal
8
European research studies
8
International journal of entrepreneurship and small business : IJESB
8
International journal of globalisation and small business : IJGSB
8
Journal of business strategy
8
Journal of international entrepreneurship
8
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
8
Long range planning : LRP ; international journal of strategic management
8
Management research review
8
Advances in business strategy and competitive advantage (ABSCA) book series
7
International journal of business and globalisation : IJBG
7
International journal of entrepreneurial behavior & research
7
more ...
less ...
Source
All
ECONIS (ZBW)
2,410
OLC EcoSci
7
EconStor
3
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
2,421
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
2
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
3
Das
Marketing
und die Marktorientierung mittelständischer Unternehmen : Probleme und Lösungsansätze
Hass, Dirk
-
1997
Persistent link: https://www.econbiz.de/10000626622
Saved in:
4
Managing
marketing
resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
5
The role and relevance model of
marketing
in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
Saved in:
6
Strategische Markenführung
Tomczak, Torsten
;
Brexendorf, Tim Oliver
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 9-81)
.
2005
Persistent link: https://www.econbiz.de/10003598281
Saved in:
7
Zukünftige Entwicklungen der Markenführung
Kernstock, Joachim
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 251-261)
.
2005
Persistent link: https://www.econbiz.de/10003598298
Saved in:
8
The entrepeneur's strategy guide : ten keys for achieving marketplace leadership and operational excellence
Cannon, Thomas
-
2006
chains -- Key four : a targeted and frugal sales and
marketing
mix -- Key five : customer services that generate repeat …
Persistent link: https://www.econbiz.de/10003301296
Saved in:
9
Managing entrepreneurial opportunism and
marketing
discipline in firm performance : empirical application
Chalhoub, Michel Soto
- In:
International journal of entrepreneurial venturing
2
(
2010
)
1
,
pp. 88-105
Persistent link: https://www.econbiz.de/10009303476
Saved in:
10
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil
(
ed.
);
Pichler, Johann Hanns
(
ed.
); …
-
2000
strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie
Marketing
, Kooperation …
Persistent link: https://www.econbiz.de/10011402015
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->