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KMU
Consumer behaviour
27
Konsumentenverhalten
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Einkaufszentrum
9
Shopping center
9
Beziehungsmarketing
8
Dienstleistungsqualität
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Relationship marketing
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Israel
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Customer satisfaction
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Kundenzufriedenheit
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Marktsegmentierung
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National brand
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Gilboa, Shaked
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Baltic journal of management : BJM
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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The unique role of relationship marketing in small businesse'’ customer experience
Gilboa, Shaked
;
Seger-Guttmann, Tali
;
Mimran, Ofir
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 152-164
Persistent link: https://www.econbiz.de/10012115062
Saved in:
2
Crowdfunding in times of crisis : the interplay of uncertainty and backers' well-being in small business rescue campaigns
Efrat, Kalanit
;
Gilboa, Shaked
;
Wald, Andreas
- In:
Baltic journal of management : BJM
18
(
2023
)
5
,
pp. 703-719
Persistent link: https://www.econbiz.de/10014490017
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