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Exploring the logics of corporate brand identity formation
Blombäck, Anna; Ramírez-Passillas, Marcela - In: Corporate communications : an international journal 17 (2012) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
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Kunstförderung durch KMU
Meyer, Jörn-Axel; Kittel-Wegner, Ellen - 2000
Persistent link: https://www.econbiz.de/10001484525
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Kunstförderung durch KMU
Meyer, Jörn-Axel; Kittel-Wegner, Ellen - 2001
Persistent link: https://www.econbiz.de/10001889434
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Discourses of strategic planning in small and medium-sized growth firms
Kohtamäki, Marko; Kautonen, Teemu; Varamäki, Elina - In: The management of small and medium enterprises, (pp. 56-68). 2009
Persistent link: https://www.econbiz.de/10003837051
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SME policy implementation as a relational challenge
Niska, Miira; Vesala, Kari Mikko - In: Entrepreneurship and regional development : an … 25 (2013) 5/6, pp. 521-540
Persistent link: https://www.econbiz.de/10009765645
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Small stories, positioning, and the discursive construction of leader identity in business meetings
Clifton, Jonathan - In: Leadership 10 (2014) 1, pp. 99-117
Persistent link: https://www.econbiz.de/10010241991
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Postwachstumspioniere : Kommunikationsprojekt zur Erweiterung des Postwachstumsdiskurses um die Rolle kleiner und mittelständischer Unternehmen : Abschlussbereicht : ein Projekt de...
Mewes, Heike - Brandenburgische Technische Universität Cottbus; … - 2015
Persistent link: https://www.econbiz.de/10011444268
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Through a discourse analysis lens less darkly : illuminating how SME principals and support agency practitioners see marketing in SMEs
Copley, Paul - In: The marketing review 10 (2010) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10008760554