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KMU
Consumer behaviour
39
Konsumentenverhalten
38
Italy
13
Italien
12
Luxury goods
12
Luxusgüter
12
Brand image
7
Brand management
7
Elderly people
7
Markenführung
7
Markenimage
7
Ältere Menschen
7
Age group
5
Altersgruppe
5
Brand
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
Advertising effects
4
Beziehungsmarketing
4
Bio-Lebensmittel
4
Emotion
4
Fashion
4
Internet marketing
4
Nachhaltigkeit
4
Online-Marketing
4
Organic food
4
Relationship marketing
4
Sustainability
4
Werbewirkung
4
Artistic style
3
Behavioral economics
3
Credibility
3
Ethics
3
Ethik
3
Glaubwürdigkeit
3
Mode
3
Nachhaltige Entwicklung
3
Personality psychology
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English
2
Italian
1
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Guido, Gianluigi
3
Marcati, Alberto
3
Peluso, Alessandro M.
3
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International journal of entrepreneurial behaviour & research
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Rivista economica del Mezzogiorno : trimestrale della SVIMEZ, Associazione per lo Sviluppo dell'Industria nel Mezzogiorno
1
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ECONIS (ZBW)
3
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The role of SME entrepreneurs' innovativeness and personality in the adoption of innovations
Marcati, Alberto
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
Research policy : policy, management and economic …
37
(
2008
)
9
,
pp. 1579-1590
Persistent link: https://www.econbiz.de/10003795380
Saved in:
2
Effetti della tendenza all'innovazione e della personalità degli imprenditori delle PMI meridionali sull'intenzione di innovare : uno studio sperimentale
Marcati, Alberto
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
Rivista economica del Mezzogiorno : trimestrale della …
20
(
2006
)
1/2
,
pp. 219-260
Persistent link: https://www.econbiz.de/10003441901
Saved in:
3
Nature and antecedents of a marketing approach according to Italian SME entrepreneurs : a structural equation modeling approach
Guido, Gianluigi
;
Marcati, Alberto
;
Peluso, Alessandro M.
- In:
International journal of entrepreneurial behaviour & …
17
(
2011
)
3/4
,
pp. 342-360
Persistent link: https://www.econbiz.de/10009239339
Saved in:
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