Objective: The objective of the article is to gain insight into the role of management accounting systems (MAS) in small businesses in Vietnam. Research Design & Methods: Data collected from 159 small businesses located in Vietnam are used to test the proposed model. The SEM PLS analysis was...

Businesses are increasingly embracing the dynamics of digital technologies, as they communicate with interested parties about their responsible initiatives through corporate websites, social media platforms and other interactive channels. Therefore, a quantitative study involving 202...

International communication is becoming ever more important for small and medium sized businesses. Nevertheless, it often fails to function as it should. The main challenge for the next few years is to successfully apply internationalisation not only to brands and products, but to communication....

Purpose: Small and medium sized enterprises (SMEs) are increasingly communicating and interacting with stakeholders through digital media. Therefore, this research investigates the SME owner-managers' attitudes toward the pace of technological innovation, and it examines their perceived use and...

Im Zeitraum 2009 bis 2011 waren rd. 1,3 Mio. Unternehmen aus Deutschland, zu 99 % KMU, international aktiv. Damit besaßen rund 37 % aller Unternehmen direkte Auslandskontakte (bei Berücksichtigung indirekter Kontaktformen: 44 %). Am häufigsten unterhielten die Unternehmen Im- und...

The purpose of this paper is to gain a better understanding of the meaning and implementation of promotion forms and strategies by small businesses in Republic of Macedonia. Taking into account the benefits of promotion strategies, through this paper we will try to inform SMEs owners and...

Objective – Literature suggest that companies should focus their Market Orientation (MO) on good marketing and business performance. However, previous research in this area deals mostly with large companies. The objective of this research is to study the significance of MO for small and medium...

In today's world, IT is a source of differentiation from competitors. The tendency is to produce more, with the least possible cost and be reactive to the need to continue to change and the requirements of internal and external customers. That is why flexibility, adaptability and cost-cutting is...

A marketing capability is a concept that needs to be developed in strengthening small and medium enterprises in Indonesia. The aim of this development is to enhance the export performance of this business group to contribute to the economy as a whole. With a large number of small and...

Purpose - This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect...