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In spite of the recurrent emphasis on the importance of social enterprise (SEs) in the entrepreneurship literature, there has never been a research conducted on the marketing approaches for a social enterprise. The focus of this article is on the entrepreneurial marketing (EM) aspects in social...
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Purpose This study aims to examine the relationship between the institutional environment, entrepreneurial passion and entrepreneurial self-efficacy, which affect small- and medium-sized entrepreneurs’ social entrepreneurial intentions. Design/methodology/approach A self-administered survey...
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On the basis of the lack of measurement tools and the research gap regarding social entrepreneurship, three studies were conducted to develop a new measure of social enterprise (SE) performance that is empirically valid and easy to administer. The purpose of this measure was to examine the...
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