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Understanding consumers in entrepreneurship marketing

Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 79-95). 2011

Persistent link: https://www.econbiz.de/10008822549

Whither the legacy of FIFA 2010 World Cup for entrepreneurship in South Africa?

Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 6 (2011) 1, pp. 44-61

Persistent link: https://www.econbiz.de/10009507666

Entrepreneurial marketing in informal economies

Nkamnebe, Anayo D.; Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 418-433). 2011

Persistent link: https://www.econbiz.de/10008822508

Entrepreneurial orientation among SME wood manufacturers in Ghana

Ibrahim, Masud; Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 9 (2014) 2/3, pp. 87-115

Persistent link: https://www.econbiz.de/10010529583

Doing business in Ghana's informal sector : Auntie Muni & the "Waakye" kitchen

Madichie, Nnamdi O.; Hinson, Robert - In: African journal of business and economic research : AJBER 8 (2013) 2/3, pp. 39-50

Persistent link: https://www.econbiz.de/10010258514

Entrepreneurial and cultural dynamics : a gender kaleidoscope of Ugandan microenterprises

Katwalo, Allan Mulengani; Madichie, Nnamdi O. - In: International journal of entrepreneurship and small business 5 (2008) 3/4, pp. 337-348

Persistent link: https://www.econbiz.de/10003660936

Entrepreneurial and Cultural Dynamics : A Gender Kaleidoscope of Ugandan Microenterprises

Madichie, Nnamdi O. - 2012

This paper discusses the findings of a study conducted in Kampala, Uganda, which evaluated the cultural dynamics at play among microenterprises. A cross section of 120 informal businesses was surveyed between November 2006 and March 2007. A mixture of focus group interviews and self-administered...

Persistent link: https://www.econbiz.de/10013106471

Issues in adopting the marketing strategy for tourism development in Africa : the case of Ghana

Kolo, Jerry; Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 8 (2013) 1, pp. 147-162

Persistent link: https://www.econbiz.de/10009783115

Entrepreneurship and the informal sector : challenges and opportunities for African business development

Madichie, Nnamdi O. (ed.); Gbadamosi, Ayantunji (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012650000