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~subject:"KMU"
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KMU
Innovation
14
Marketing
13
Innovation management
11
Innovationsmanagement
11
New product development
11
Business network
10
Marketing management
10
Unternehmensnetzwerk
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Marketingmanagement
9
Consumer behaviour
8
Produktentwicklung
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Relationship marketing
8
Konsumentenverhalten
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Beziehungsmarketing
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Lieferantenmanagement
6
Supplier relationship management
6
United Kingdom
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Corporate social responsibility
5
Knowledge transfer
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USA
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Unternehmenskooperation
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Bundling strategy
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Erfolgsfaktor
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Forschungskooperation
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Geschäftsmodell
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Großbritannien
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Hart, Susan
2
Cambra-Fierro, Jesús
1
Centeno, Edgar
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O'Dwyer, Michele
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O'Malley, Lisa
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Polo-Redondo, Yolanda
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European journal of international management : EJIM
1
Journal of business ethics : JOBE
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Environmental respect : ethics or simply business? : a study in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús
;
Hart, Susan
;
Polo-Redondo, Yolanda
- In:
Journal of business ethics : JOBE
82
(
2008
)
3
,
pp. 645-656
Persistent link: https://www.econbiz.de/10003779715
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2
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
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3
Responsible business practice : re-framing CSR for effective SME engagement
Ryan, Annmarie
;
O'Malley, Lisa
;
O'Dwyer, Michele
- In:
European journal of international management : EJIM
4
(
2010
)
3
,
pp. 290-302
Persistent link: https://www.econbiz.de/10003985489
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