Muigai, Sarah Watiri; Mungai, Edward; Velamuri, Ramakrishna - In: Cogent business & management 10 (2023) 1, pp. 1-22
Drawing from the lens of entrepreneurship as a contextually driven phenomenon, this study examined the effects of parental business exposure (PBE) on the entrepreneurial mode of entry (EME) of the next-generation family members and the role of exposure to self-employed grandparents and...