This paper aims to review the current literature on entrepreneurial marketing and business sustainability while … studies related to the entrepreneurial marketing and Small and Medium Enterprises' (SME) business sustainability. It is often … empirical investigation to examine effects of entrepreneurial marketing dimensions on SME business sustainability. The study …

As emphasized in the previous chapter, sustainability marketing entails activities that include all levels of … serious challenge to contemporary SMEs. Nevertheless, an effective use of sustainability marketing principles enables … relationship established with various market entities ensures that strong position, because the use of sustainability marketing is …

performance. The relationship between sustainability and company performance has interested researchers for twenty years, even if … economic performance. The first part of the paper looks at the relationship between sustainability and performance in the …