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A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs
Ross, Pauline - 2012
intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of … intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature … does not match what actually occurs in practice. A model for market intelligence gathering for micro-businesses and SMEs is …
Persistent link: https://www.econbiz.de/10013098079
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Do Firm Cues Impact Product Perceptions? When Small is Natural
Scekic, Ana; Krishna, Aradhna - 2021
Firms of varying size can produce the same product. Do consumers make inferences about products based on firm size? We focus on perceptions of product naturalness and show, in four studies, that products made by smaller firms are perceived to be more natural — whether they are directly...
Persistent link: https://www.econbiz.de/10013241170
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Culture-based rejection of taboo-infringing imports
Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81
This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...
Persistent link: https://www.econbiz.de/10012026691
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Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern
Schmallowsky, Katrin; Feuerhake, Christian - 2018
Persistent link: https://www.econbiz.de/10011927924
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A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs
Ross, Pauline; McGowan, Carol; Styger, Lee - 2013
intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of … intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature … does not match what actually occurs in practice. A model for market intelligence gathering for micro-businesses and SMEs is …
Persistent link: https://www.econbiz.de/10014158703
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Assessing SME Perceptions of Using Green Social Media Marketing
Beck, Shelley B; Deliwe, Ayanda Pamella; Smith, Elroy Eugene - 2021
Objective - SMEs often fail to market their business and their green marketing initiatives effectively. This paper assesses how the promotion of green social media marketing could provide a possible solution to SMEs failed marketing efforts within the metropoles of Nelson Mandela Bay and Buffalo...
Persistent link: https://www.econbiz.de/10014089043
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No resilience without partners : a case study on German small and medium-sized enterprises in the context of COVID-19
Trunk, Anna; Birkel, Hendrik - In: Schmalenbach journal of business research : SBUR 74 (2022) 4, pp. 537-574
Much research has been conducted on the effects of COVID-19 on company and supply chain resilience. However, few contributions have focused on small and medium-sized enterprises. These companies are claimed to be the drivers of economic growth but often lack access to resources and alternatives...
Persistent link: https://www.econbiz.de/10014325008
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The Mediating Role of Innovative Work Behavior Between Talent Management and Organizational Performance of SMEs in China
Amoozegar, Azadeh - 2023
The purpose of this paper was to explore the mediating role of innovative work behavior and the impact of talent management on innovative work behavior and organizational performance. A total of 378 practitioners participated in a questionnaire survey from a sample of small and medium-sized...
Persistent link: https://www.econbiz.de/10014344121
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Alternative Strategies for Contemporary Marketing for Entrepreneurs
Chatterjee, Monali; Chugan, Pawan K.; Gupta, Anuja - 2021
Conventional marketing, though is necessary investment for the sustainable businesses is often so expensive that most of the entrepreneurs, particularly the start-ups, choose to avoid it and look for other alternatives. One such alternative and cost-effective way to receive a better response...
Persistent link: https://www.econbiz.de/10014087374
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Using the SERVQUAL model to evaluate the quality of services for a farm school store
Handrinos, Michael C.; Folinas, Dimitris; Rotsios, … - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 62-74
The main objective of this paper is to present and analyse the findings of research which aims to measure the services that a locally-based SME (Small-Medium Enterprise) campus store of a farm school provides to its customers. The examined start-up store is operated by the College students in...
Persistent link: https://www.econbiz.de/10012116441