Small and medium enterprises of the whole world today, constitute more than 90% of the whole business entities throughout the world. Small and medium enterprises play a tremendous role in any economy like Pakistan as Pakistan is strategically located on the most important trade route between...

Background: A substantial portion of the world's population owns and utilizes computers and mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly recognized the communicative benefits of social media platforms like Facebook, YouTube, Twitter, Instagram,...