In theory, e-commerce marketplaces connect buyers and sellers, open trade opportunities, and reduce transaction costs thereby creating opportunities for more inclusive trade and even GVC participation, especially for micro, small and medium-sized enterprises (MSMEs). Further, there is some...

Objective - This study aims to find out (1) how the e-commerce utilization model before and during the pandemic, (2) the influence of the level of education on the tendency to use e-commerce (3) the marketing media used before and after the COVID-19 pandemic, and ( 4) the average income of MSME...

The benefits of e-commerce are apparent not only for small and medium enterprises (SMEs) and large firms, but also for micro firms. Hence, implementing e-sales for micro firms is worth exploring. This study examines the relationship between the use of e-commerce and productivity implications on...

For decades entrepreneurial motivations have been related to entrepreneurial behavior, in areas such as investments or formulation of strategies, however, its link with the adoption of e-commerce in microenterprises has not been explored in depth. Likewise, most of the research on e-commerce has...

This study aims to identify and evaluate the main factors that influence the performance of MSMEs in the food sector, focusing on two main variables: the scope of e-commerce use and the capacity for innovation. This research also uses Structural Equation Modeling (SEM) analysis techniques using...

As the COVID-19 pandemic transitions to an endemic phase worldwide, the expansion of e-commerce exports is likely to continue. The strategic advantages of e-commerce exports can be leveraged to boost exports for SMEs. Promoting e-commerce exports for policy purposes requires policy development...

The E-commerce sector has witnessed unprecedented growth in recent years. Factors such as rapid technology adoption, increasing use of devices such as smart phones and tablets, access to the internet through broadband, 3G/4G, favoured demographics and a growing internet user base have all...

The diversity of contract laws is said by the Commission to discourage cross-border trade and hinder the development by SMEs of a pan-European commercial policy. An optional instrument containing both facilitative general contract rules and mandatory consumer protection rules, one of the...