Dieser Forschungsbericht beschreibt die Nutzung von Social Media Plattformen (Facebook, Twitter, Instagram, LinkedIn, XING, YouTube) durch kleine und mittelgroße Unternehmen (KMU) in der Schweiz. Dazu wurden Zahlen zu eigenen Profilen (Social Media Adoption) und genererierten Reichweiten...

This research report describes the use of social media platforms by Swiss SMEs (small and medium-sized enterprises). For this purpose, numbers on own profiles (social media adoption) and numbers of followers (generated reach) were systematically collected and evaluated for a representative...

In recent years, crowdfunding has come up as a new way of online fundraising for startups in early stages of their venture foundation. However, beside financial objectives of newly founded ventures, the reward-based variant of crowdfunding can also be applied as a powerful marketing tool for...