The research was carried out to gauge the human resource and supply chain management practices, implemented and followed, in the SME sector of Pakistan. SME sector is now in the limelight and Government of Pakistan has taken some serious steps towards the development of this sector. SME policy...

Marketing should be called as the competitive edge of every business. Marketing practices are differing from continent to continent, countries to countries, cities to cities and sector to sector in relation with social, cultural and economic backgrounds. The differentiation among space, time and...

Marketing should be called as the competitive edge of every business. Marketing practices are differing from continent to continent, countries to countries, cities to cities and sector to sector in relation with social, cultural and economic backgrounds. The differentiation among space, time and...

Management practices are being carried out by most of the small and medium sized enterprises (SME) which substantially switched to sophisticated manner. This study aims to determine the relationship between human resource management (HRM) and supply chain management (SCM) in SME. The data from...

This short paper is the extended part of Ghouri, et al. (2011) study. This paper presents the finding about the owners of restaurant and catering businesses marketing practices. This study showed their mindset about the marketing practices. The findings suggest that owners of restaurants and...

The study is conducted to examine the relationship between leadership styles and citizenship behaviour in small and medium scale IT firms operating in Pakistan. The three popular styles of leadership which includes transactional leadership, transformational leadership and charismatic leadership...

In today’s competitive business environment, family and non-family small and medium enterprises (SMEs) strive to survive despite many challenges. Market knowledge and marketing efforts are crucial for them to sustain and enhance business with limited resources. In this paper, we examined three...

The role of marketing capabilities in driving superior firm performance has long been of interest of marketing scholars. This study initiated to discover the relationship of marketing capabilities with firm performance in the SMEs of Pakistan. The survey questionnaire was adopted from the...